OUR TEAM

Each member of our team has more than 10 years’ experience within the fundraising industry. Our backgrounds influence our ideology and concept of the full donor experience, from all direct response channels and segments. We have navigated the myriad of challenges and complexities that arise through an organization’s growth, and we partner with our clients to guide them as they evolve. For our clients, this means that we are fully invested and understand that your success is our success.

 

Think you have what it takes to join our industry-leading team? We’re growing and looking for the absolute best talent in direct marketing. Click here to learn more.

 

  • Tom Cook
    Tom Cook
  • Tom Cook
    Tom Cook
    President

    Tom is always on the move. Whether he’s meeting with Concord Direct clients or collaborating with company team members on our latest projects, it’s rare to see Tom sitting at his desk. Tom spends more than half his time on-site with customers. He learns everything about their organization, listens to their needs, and understands their challenges. For more than 20 years, Tom has overseen Concord’s nonprofit relationships, and his team is always assured he’ll bring his dedication to helping fundraising organizations on projects at every level. He is most passionate about nonprofits that help kids in need. As a board member of the Boys & Girls Club of Central NH, Tom has seen firsthand the challenges children face.  His drive to help all children live a life filled with positive influences and hope fuels his enthusiasm to help all Concord Direct clients achieve their mission to improve the world. Tom believes that teamwork is essential to the success of every project. He provides a true sense of family for Concord Direct, and he keeps the team united. When he’s not leading Concord Direct, Tom loves staying active with biking, skiing, and running. He’s also a dedicated New England sports fan, the Patriots in particular.

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  • Peter Cook
    Peter Cook
  • Peter Cook
    Peter Cook
    Chief Executive Officer
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  • Steve Rudman
    Steve Rudman
  • Steve Rudman
    Steve Rudman
    General Manager

    Many people cringe when fundraising data gets complicated. Not Steve – he dives right in. An advocate for creative fundraising solutions and measurable results, Steve is always looking for exciting ways that the Concord Direct team can create data-centered fundraising strategies. The Adaptive Fundraising Approach is the heart of Concord Direct’s process. Since Steve is constantly focused on innovating, it’s no wonder he is passionate about Concord Direct’s innovative approach. Steve brings more than 30 years of experience in direct marketing with a focus in fundraising for the nonprofit world. His past experience includes work with major nonprofit clients such as the American Cancer Society, the Arthritis Foundation, ALSAC/St. Jude, the National Wildlife Federation, and Feeding America. Steve’s accolades include the Chairman’s Award for greatest contribution to the company during his time at Merkle, and the Direct Marketing Association’s Echo Award for Outstanding Direct Marketing Campaign. Steve drives the Concord Direct team to believe there is no finish line, and continuously look for ways to improve fundraising, increase revenue for clients, and boost fundraising results. Steve’s experience, energy, and approachable nature make him the perfect direct marketing expert to lead the Concord Direct team and keep the company moving toward the best fundraising solutions for clients.

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  • Bert Salter
    Bert Salter
  • Bert Salter
    Bert Salter
    Account Director

    Want to know what running a restaurant kitchen and coordinating a fundraising program have in common? Just ask Bert. As a former aspiring chef turned fundraiser, Bert knows that whether it’s a successful dinner service or a direct mail campaign, the same ingredients are required – a strong team, focused vision, and dedication to excellence. While he long ago left the restaurant biz (although he still loves food, of course!), Bert was thrilled to transfer his passion for great service and project management to direct mail. For more than 15 years, Bert has been working in direct mail marketing. At Concord Direct, he’s thrilled to use his initiative and management skills to help with nonprofit fundraising and furthering the missions of Concord Direct clients, including Partnership with Native Americans, California State Parks Foundation and Sustainable Conservation. Clients love that Bert keeps everything moving smoothly, and they also appreciate his knack for data and amazing memory (he even remembers his neighbors’ phone numbers from childhood). Outside work, Bert hits the trails. He’s an avid trail runner and competitor, and has completed three 100-mile ultramarathons. He still finds time to cook, especially for his friends and family, and loves to give back to the sport he loves. When he’s not running races, he’s often volunteering to help race events operate smoothly.

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  • Devon Sevier Struck
    Devon Sevier Struck
  • Devon Sevier Struck
    Devon Sevier Struck
    Account Director

    Helping others is at the center of nearly everything Devon does. Whether she’s hiking all 2,179 miles of the Appalachian Trail to bring awareness to a cause or working with Concord Direct clients, her focus is always on how she can highlight organizations that improve our world. As a passionate fundraiser for more than 10 years, Devon’s interest in nonprofits began with private school fundraising and grew to include positions at some of the best-known agencies in the world. Independently, she even organized a fundraising drive to support the[Brain Injury Association of America in honor of a close friend. During her career, she’s overseen direct mail, telemarketing, and digital media strategies for multiple small and large-scale nonprofit organizations while leading internal teams and managing external vendors. Outside work, it’s hard to chase Devon down – whether she’s running, hiking, or walking her dogs, she finds her time in nature helps her recharge for work, and she uses this time to think up new creative ideas for clients. Clients love Devon’s curiosity and creative thinking, and we’re glad she’s brought her inquisitive spirit and extensive experience to the Concord Direct team.

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  • Cindy Kilgore
    Cindy Kilgore
  • Cindy Kilgore
    Cindy Kilgore
    Executive Creative Director

    Some people find managing the creative process to be messy and frustrating, but not Cindy! Cindy loves diving into details and the challenge of getting everyone aligned around one strong creative solution. And while many creative types shy away from data, Cindy says, “Bring it on!” This self-described “data dork” wants to understand data to shape a creative strategy backed by fact rather than opinion, with the end result of garnering outstanding results for her clients. Cindy brings more than 17 years of experience in direct response marketing, writing, design, and fundraising to Concord Direct. She began her career as a graphic designer but soon followed her desire to explore campaign content and performance beyond just visuals. That’s what developed the data-driven focus she brought to creative projects for clients like the Animal Legal Defense Fund, The Seeing Eye, Grand Canyon Association, Born Free, Morris Animal Foundation, California State Parks Foundation and Trinity Missions. An animal lover since childhood (she grew up with dogs, cats, and even a pony!), Cindy especially enjoys the work she does with animal welfare organizations. When she’s not directing creative at Concord Direct, she’s the proud mom of two busy girls with their own extensive interests in visual and performing arts. In her bit of spare time, she plays volleyball to unwind or and curls up with a good book, a cup of coffee and some chocolate to relax!

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  • Allison 'Ali' Bessette
    Allison 'Ali' Bessette
  • Allison 'Ali' Bessette
    Allison 'Ali' Bessette
    Strategy Director

    Ali is a natural-born problem solver, and Concord Direct puts her talents to good use in her role as Strategy Director. Concord Direct’s clients need to get noticed, and Ali loves working to find the best strategy to help clients stand out from the pack. With 18 years in sales and marketing, Ali’s accomplishments span a wide range. Early in her career, she helped revolutionize the management of railroad trailer fleets. She then brought her strategic thinking and marketing chops to several marketing organizations where she did everything from analytics to sales to website redevelopment for major corporations and associations. When she’s not strategizing for Concord Direct, she’s cheering on her alma mater, Virginia Tech (Go, Hokies!), spending time with family, or diving into the water for swimming or boating. Ali says, “I’m inspired every day by my colleagues. I learn from them and admire them fiercely,” and the feeling is definitely mutual.

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  • Rick Nelson
    Rick Nelson
  • Rick Nelson
    Rick Nelson
    Senior Account Executive

    It’s no surprise that Rick coached youth hockey and baseball. Each day he helps lead the Concord Direct team to work together and succeed. Rick brings more than 40 years of experience to Concord Direct. He’s spent decades helping nonprofits grow their donor base and raise revenue. His strengths in direct mail are a huge asset, and Rick is always finding cost-cutting ideas for Concord Direct’s direct mail clients. But he’s more than just the direct mail guru. Concord Direct clients also love Rick’s passion for crafting new, exciting ways to help them reach their fundraising goals. Rick may have retired from coaching, but he still motivates the Concord Direct team every day. He encourages his team to focus on understanding what clients need in a fundraising campaign so clients can focus on their core mission. Concord Direct is grateful to have Rick’s experience as well as his commitment to helping clients improve the world.

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  • Terry Wilcoxson
    Terry Wilcoxson
  • Terry Wilcoxson
    Terry Wilcoxson
    Senior Account Executive

    It wasn’t long after Terry started in the printing business that he realized he wanted projects that valued strategy and creativity. After briefly selling business forms, it was time for a switch. So he transitioned to direct mail, and the rest is history. For decades, Terry has been helping nonprofits conceptualize and execute successful direct mail campaigns. He’s been part of successful campaigns for organizations such as March of Dimes, General Foods, and Xerox Weekly Reader. While he’s helped organizations increase sales and revenue, what he really loves is taking projects from start to finish. He wants to be there from the ground up so he can help with the concept, but also dig into the data and see what worked and what needs improvement. Concord Direct clients love Terry’s tenacity and follow-through. They also know he’s a family man who can’t stop talking about his amazing wife and daughters and his adorable granddaughter. Terry’s creativity, experience, and good-natured spirit are a great asset to Concord Direct.

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  • Carole Dixon
    Carole Dixon
  • Carole Dixon
    Carole Dixon
    Account Executive

    Carole has definitely earned her nickname as “Eagle Eye.”Her attention to detail and thorough focus on each campaign ensure that Concord Direct clients get the best fundraising solutions to help reach their goals. Carole brings more than 30 years of experience in direct marketing to the Concord Direct team, and her career in nonprofit fundraising has taken her through a variety of responsibilities ranging from managing online marketing databases to production execution and sales. Carole has worked on campaigns for organizations including Susan G. Komen,Boys Town, Guiding Eyes for the Blind, National Foundation for Cancer Research, American Association for the Advancement of Science, and Canadian Wildlife. When she’s not working, Carole loves to cheer on her hometown team, the Pittsburgh Steelers. However, sometimes she trades in her “Terrible Towel” for a beach towel and takes vacations to the world’s most scenic coasts. At home, Carole, like all her Concord Direct colleagues, gives back by volunteering for local charities. Her need to put others first shines through in her work, and she brings not only her “eagle eye” but also her charitable heart to the Concord Direct team.

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  • Peter Genuardi
    Peter Genuardi
  • Peter Genuardi
    Peter Genuardi
    Director, Digital Services

    Peter’s career has always focused on serving others. From his work with small community-based food banks to his work with international environmental and human rights charities, Peter’s dedication to improving the world isn’t just amazing—it’s inspiring. No matter the size of the organization or its budget, Peter believes it’s his job to help every organization grow its audience and inspire people to take action. Prior to joining Concord Direct, Peter worked at Convio (a company that makes online marketing and content management software for nonprofits) and Merkle, Inc. At Merkle, Peter developed interactive database systems to support prospecting and engagement efforts for clients including the National Wildlife Federation and the Komen Breast Cancer Foundation. Now at Concord Direct, Peter leads our digital strategy and brings his extensive expertise in how to drive new leads, spur meaningful engagement, and compel people to donate to causes they love. He has a laser-like focus on helping our clients get the most out of their marketing dollars, and our clients love Peter’s dedication to evaluating campaign success through careful data collection and analysis. When he’s not in the office, don’t expect Peter to take it easy. He volunteers for organizations like Boulder Food Rescue, where this year, he helped them exceed their fundraising goals—significantly! He’s also been recognized for his great work and community service. In 2015, Peter was selected as a 40 Under 40 awardee by the BizWest program, which recognizes emerging young leaders. That same year, he presented a talk at TEDx CU entitled “Protecting Our Digital Souls.” Beyond his volunteer work and serving as an industry expert, Peter is really a family man who loves spending time with his daughter. They fish, hike, and (as even a digital strategist sometimes needs) get away from cell service.

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  • Cory Kizielewicz
    Cory Kizielewicz
  • Cory Kizielewicz
    Cory Kizielewicz
    Marketing Director

    As a life-long team sport athlete, Cory loves working with great groups of people to overcome seemingly insurmountable challenges.  Leading a lacrosse team to the NCAA National Championship?  No problem.  Building a marketing campaign to help bring a struggling non-profit out of the red?  Child’s play.  Designing and leading a multi-million-dollar market entry strategy?  Doesn’t even break a sweat. With a diverse marketing career spanning the non-profit, strategy consulting, tech, consumer package and durable goods industries, Cory has fashioned a tried-and-true perspective on what to do and how to get it done.  Backed by a dual-concentration MBA from Georgetown in Marketing Analytics and Business Strategy, Cory has yet to find the business challenge he can’t overcome. The grandson of an aerospace engineer that helped build the first ultra-sonic airplanes, Cory grew up with a love of numerical precision.  Statistical analyses – like conjoints, regression modeling, and semantic scaling – all shape the way Cory develops his marketing campaigns and guarantee that his marketing work delivers the right message to the right people.  During the rare moments when he’s not building or executing marketing strategies, you can find him in the woodshop, rebuilding a house or a boat, or spending time with his wife and infant son.

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  • Kelley Gilbert
    Kelley Gilbert
  • Kelley Gilbert
    Kelley Gilbert
    Director of Client Services

    When Kelley bought a “fixer upper” house, the team at Concord Direct wasn’t surprised. Kelley is obsessed (in a good way) with fixing things, whether it’s crafting new solutions or improving projects for clients. Concord Direct clients need assistance in a range of areas, and Kelley is always ready to pitch in. From adjusting projects to meet budgetary needs or smoothing out the process for direct mail, Kelley is the go-to for helping clients address challenges. With more than 30 years of experience at Concord Direct, Kelley brings a deep understanding of the industry — or to put it in Kelley’s words, “I’ve seen it all.” Her thorough knowledge of fundraising and all the bumps that can come up make Kelley a great sounding board for the Concord Direct team. When they’re stuck, her colleagues know to go find Kelley. She’ll brainstorm innovative solutions to get a project running smoothly. Concord Direct is fortunate that Kelley brings her passion for fundraising and her “can do” attitude to the company.

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  • Justine Metcalf
    Justine Metcalf
  • Justine Metcalf
    Justine Metcalf
    Account Manager
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  • Kelly Welch
    Kelly Welch
  • Kelly Welch
    Kelly Welch
    Account Manager

    Next time you hear the loud rumble of a Harley motorcycle, don’t assume it’s a guy under those leathers. You may be next to Kelly, our own Harley-riding grandma (yes, she’s a grandma!). Kelly is proof that grandmas don’t settle into a quiet life, and we love the energy and enthusiasm she brings to every aspect of her work at Concord Direct. Once you meet Kelly, you’ll see why managing client accounts is the perfect career for her. She has a knack for working with people, solving problems, and looking for ways to improve every campaign. For more than 15 years, Kelly has been tackling campaign challenges head-on and helping projects roll along smoothly. Previously with Precision Technology, Inc., Kelly managed nonprofit accounts for organizations like United Service Organizations and Colonial Life Insurance. She oversaw all aspects of campaign management, from data collection to design coordination and even postage and billing. With her experience, Kelly is an expert in all areas of campaign management, and Concord Direct clients appreciate her ability to organize extremely complex campaigns with ease. Kelly thrives in our fast-paced, deadline-driven workplace, and she loves that every campaign brings new challenges and solutions. Outside of work (when she’s not on her Harley), you’ll find Kelly deep into a DIY project as she remodels her family home or off on her latest camping adventure with her family.

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  • Arlene Carroll
    Arlene Carroll
  • Arlene Carroll
    Arlene Carroll
    Account Manager

    Does working in the world of international finance sound intimidating? How about speaking in front of 400 people? Navigating international money regulations and public speaking may have many folks looking for the nearest exit, but not Arlene. She’s done all this and more! Arlene began her career at Nashua Corporation, where she started in international finance. With her great talent for managing large projects while keeping an eye on the numbers, she smoothly transitioned into other areas at the company, including retail advertising, direct marketing, and print management. She then moved to Brookstone, where she worked in project management, marketing operations, and digital marketing. At Concord Direct, she combines her finance chops and marketing expertise to thrill our clients with amazing results. With every campaign, Arlene brings new ideas to ensure a rock-solid strategy that works for the client. Arlene is also known as a print industry expert who (in addition to speaking at trade shows regarding industry changes and best practices) has presented on panels, organized group presentations, and led roundtables for trade shows. She also participated on a “board of key contributors”, helping to bring a balanced perspective to trade show content. We are very impressed with Arlene’s professional achievements, but she reminds us that her biggest accomplishment is raising her two amazing daughters. She’s also devoted her time to organizations she loves. Her past volunteer efforts include serving as a board member for the YMCA of Greater Nashua, where she helped the organization’s marketing efforts. She’s even lent her eye for detail to several local swim teams, serving as a volunteer Stroke and Turn Judge.

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Call Steve Rudman at 603.410-1430 or reach out at srudman@concord-direct.com